Case Study
SaaS startup wins £6M local authority deal
How our £1,250 service helped a 15-person startup beat Oracle and SAP for a major digital transformation contract.
£1,250
Bid cost
96hrs
Turnaround
£6M
5-year value
The Challenge
EdTech SaaS startup. Revolutionary platform. Zero public sector experience. Major council education transformation tender - perfect product fit but competing against Oracle, SAP, and incumbent suppliers with 100+ page responses. Their dev team could demo brilliantly but had never seen a tender document.
Our Approach
£1,250 quote approved by CEO in 10 minutes. Our public sector tech specialist took their product excellence and wrapped it in procurement gold. GDPR compliance documented. Security standards evidenced. Social value created from their schools programme. Implementation methodology built from their agile practices. We made David look bigger than Goliath on paper.
The Result
Shortlisted against all odds. Presentation coaching provided. Won on innovation and value. £6M contract over 5 years. They've since won 4 more councils using our template. Series A funding secured partly due to government revenue. Still use us for every public sector bid: "You understand both worlds."
"We had 48 hours to respond or miss out. Bidgen understood our tech AND council procurement. £1,250 to win £6M against Oracle? Insane value. They're now part of our growth strategy."
How We Beat the Giants
- Translated startup agility into enterprise-grade responses
- 96-hour turnaround for urgent opportunity
- Fixed £1,250 fee - no equity or success fees
- Made 15-person team look like established supplier
- Post-win template became their public sector playbook
Tech company targeting public sector?
We bridge the gap between innovation and procurement. Fixed fees, fast delivery.
Win Your First Contract