SME beats giants to £3.2M NHS framework

The Challenge

Small care provider. Big ambitions. Zero framework experience. They'd tried twice before using a consultant charging £600/day - both failed on social value. This time, competing against three national providers for an NHS community care framework. They couldn't afford another expensive failure.

Our Approach

Fixed quote sent within 2 hours: £850 for the complete submission. Our healthcare specialist led the response, spending 4 hours interviewing their team to uncover hidden social value gems - staff volunteering, local employment, carbon reduction initiatives they didn't even realize counted. Every response mapped to NHS scoring criteria. Every word counted.

The Result

10/10 on social value - the only perfect score. Overall: 85/100, second place behind a £200M incumbent. Framework won. Within 6 months: £3.2M in call-offs secured. ROI on our £850 fee? 3,764x. They now budget £10K annually for bid support - and win 70% of everything they go for.

"We'd spent £3,600 on consultants for our previous attempts - both failed. Bidgen cost £850 and we won. They found social value we didn't know we had. The fixed fee meant I could approve it immediately. Absolute no-brainer."

Why This Worked

• Fixed fee removed budget anxiety - decision made in minutes
• Healthcare specialist who knew exactly what NHS evaluators wanted
• Found £180K of social value they were already delivering
• 48-hour turnaround meant they could focus on service delivery
• Cost less than their monthly stationery budget