G-Cloud win unlocks £5M government pipeline

The Challenge

Cybersecurity SME with brilliant technology but zero government experience. G-Cloud 13 was their gateway to public sector contracts, but the service definitions, pricing models, and SFIA rate cards were completely foreign. Previous DIY attempt at G-Cloud 12 was rejected for non-compliance.

Our Approach

Fixed quote within 2 hours: £1,000 for complete G-Cloud submission. Our government frameworks specialist translated their commercial offerings into G-Cloud service definitions. We crafted compelling service descriptions, built SFIA-aligned rate cards, and ensured every mandatory field met Crown Commercial Service requirements. Five days from kickoff to submission.

The Result

Framework place secured on first attempt. Within 3 months: £500K in direct awards. Within 12 months: £2M revenue, shortlisted for £3M Home Office contract. The G-Cloud presence opened doors they couldn't access before. Now using our retainer service for all government bids at £4K/month.

"We'd written off government sales as too complex. Bidgen made it simple - fixed price, fast delivery, perfect first time. That £1,000 investment has generated £2M and counting. Should have done it years ago."

Why This Worked

• Government framework expertise at a fraction of consultant costs
• Fixed fee meant instant decision - no procurement process needed
• 5-day turnaround kept momentum going
• Perfect compliance avoided costly resubmission
• Success led to ongoing retainer relationship